OVERVIEW

This project involved creating a new business card for Les Épicuriens, a lifestyle collective combining automotive culture, gastronomy and high-end events.
The goal was to design a card that embodies their refined yet passionate identity, while staying consistent with their existing visual language.

I aimed to deliver a design that feels timeless and confident, a balance between modern simplicity and a sense of exclusivity.

CREATIVE APPROACH

To stay true to the brand’s essence, I first analyzed their existing graphic identity through their website and social media.
From there, I defined a visual tone centered on minimalism, elegance and clear hierarchy.
I created a custom illustration of a Ford Mustang, a direct reference to one of their signature events where the car symbolized their spirit of freedom and excellence.

The typography, spacing and proportions were designed to express refinement and clarity.
Every detail, from alignment to contrast, was calibrated to reflect a premium, lifestyle-oriented brand.

VISUAL SYSTEM AND PROCESS

The project included several design proposals and mockups to help the client visualize different creative directions.
Each version was structured using strict grid systems and clear visual rhythm to ensure legibility and visual harmony.

Photoshop and Illustrator were used throughout the process, with attention to print specifications such as margins, bleed, and CMYK color calibration.
Final exports were prepared in 300 DPI for professional printing, ensuring both tactile and visual quality.

PROJECT ESSENCE

This project was about crafting a card that feels both personal and emblematic.
It captures Les Épicuriens’ values: taste, elegance and precision.
The result is a sleek, structured identity piece that seamlessly translates their world of automotive passion and refined lifestyle.