OVERVIEW

GESTASOLVE is a French company specializing in payroll and HR administration outsourcing, mainly serving the transport and service industries.

The goal was to build an identity that feels clear, contemporary and human.
A visual system where order brings calm, and where structure becomes a form of simplicity.

This project explored the balance between the discipline of corporate systems and the warmth of a more modern, approachable language.
The idea was to express modernity without losing authority, and confidence without rigidity.

CREATIVE APPROACH

I approached GESTASOLVE as a system built on two principles: clarity and flow.

The blue was chosen as the foundation. Inspired by Chefchaouen’s soft tones, it connects the brand to its founder’s roots while keeping a corporate sense of stability.
Paired with eggshell and off-white tones, it creates a refined palette that feels calm and precise.

Each element was designed to serve a sense of balance: a geometry that feels alive, and a structure that breathes.

LOGO DESIGN

The logo sits inside a square frame with rounded edges, making it instantly adaptable for icons and digital use.
At its center, the G and S intertwine to form a continuous shape.
The meeting curves naturally draw an S in the middle, expressing the act of solving, the brand’s true purpose.

The G ends in subtle leaf-like terminals, adding softness and a quiet reference to early typographic craftsmanship.
It gives the mark a sense of elegance and humanity within a precise, geometric form.

WEBSITE & SYSTEM

The website extends this same logic.
Built in Framer, it follows a modular, responsive structure with a clear hierarchy and fluid transitions.
Typography, motion and spacing were designed to create a clean rhythm and a smooth navigation experience.

The CMS allows the brand to manage its three service tiers: Serenity, Autonomy and Performance, within a unified, consistent framework.
Everything was designed to communicate clarity through function.

PROJECT ESSENCE

GESTASOLVE is about clarity and smooth structure.
A system where precision meets effortlessly with clarity, structure and rigor.
The visual language I created is the perfect blend between the client’s identity and preferences, and the precision required by the services they provide.
It captures what the company stands for : order, trust and fluid communication through a design that feels modern and clear.